Their main task is to beautify the skin and lips and to highlight what is beautiful on a woman and to cover up what distorts a person’s appearance. It asks modern decorative products to nurture and protect. It has been established that these products improve the mental and physical condition and that people who use them are better accepted by their environment. Beautification products are divided into make-up foundations, decorative powders, face blushes, eye and eyebrow beautification products and lip beautification products.
These products (Foundations) prepare the skin of the face and neck for applying powder and blush. They cover redness, dilated capillaries, pigmentation, depigmentation and minor skin irregularities. They also protect the skin from UV radiation and other harmful effects. That is why they increasingly contain UV filters, skin moisturizers, vitamins and proteins, and the pigments are surface-treated, which gives them good dispersibility and a pleasant effect on the skin.
Foundations can be
- in the form of foam (mousse)
Decorative powders are mainly intended for the face and décolleté, and to a lesser extent for beautifying the legs. Their purpose is to give a uniform coating to the skin that can cover or reduce the appearance of minor skin imperfections as well as the glow that is characteristic of an oily complexion, or originates from the applied foundation. Decorative powders are produced as powder, compact and liquid.
Blushes (Cheek colors or Blush-on products) are beautifying preparations that are applied to the foundation or on a layer of powder, and can also be applied directly to the cheeks. They are made in different shimmery and non-shimmery red, reddish-brown and brown shades. In order to give more cheek tinting possibilities with one preparation, compact blushes and ball-shaped blushes are made in two or more shades. The most common shapes are compact, and we also find them in the form of balls, sticks, paste and foam.